CX: The Future of Excellence

Today, most business leaders know that delivering remarkable customer service is a key pillar of success… but with technology ever-evolving, why exactly is this? How can businesses keep costs low whilst continuing to serve customers with state of the art, personalised technology?
To what extent do repeat, digital, B2B transactions now depend on human-centric strategy and how can businesses ensure this is done both well and at cost?
Join this roundtable to learn how to best humanise digital in your company to ensure customer trust, more repeat transactions and a sharp increase in ROI as a result.

Questions asked and answered:  

• What do customers actually view as superior Customer Service? 
• How can businesses ensure that personalisation can be delivered authentically 
• Which tools should businesses be looking to invest in, when so many automation services fail? 
• How to ensure the humanisation of this service and remove room for error? 
• How can we ensure that attempted speed of resolution actually provides a resolution as opposed to an incompetent bot? 

Introducing our Tata thought leader:

Sam Larab, Director, Business Development, Strategy & New Proposition Development Tata Communications Ltd